GenSan Coffee Academy Produces 11 New Crash Course Graduates


GENERAL SANTOS CITY – The Coffee Academy (TCA) GenSan has produced 11 graduates from its intensive 3-day coffee course which took place October 7-9, 2022, at GoodBlends Café, Lagao, General Santos City.

The in-depth coffee course aimed to educate about specialty coffee and the value chain, as well as train students wishing to pursue a career in the industry.

“Coffee association members are our top priority for this academy. We want them to have the right knowledge to help inform consumers in general. If we provide them with relevant information, in return they can raise awareness about the coffee value chain,” said John Paul Velayo, TCA Instructor and President of the GenSan Coffee Association.

Additionally, Raniele Cedrik De Vera, TCA Instructor and Vice President of the GenSan Coffee Association, said, “TCA was designed out of our frustrations to educate the public about specialty coffee. There were also local baristas who wanted to learn more about coffee. We considered it our legacy to the coffee community.

On the first day of the course, TCA instructor Arnel Cadeliña discussed coffee quality and sensory analysis.

He guided the students through sensory analysis exercises that included olfaction and taste, as well as coffee making and comparative tasting sessions.

TCA mentor De Vera meanwhile talked about Coffee Manual Brewing Essentials on day two. He introduced different coffee containers and demonstrated different brewing methods, holding a brewing challenge as a way to practice what the students learned from the theoretical discussions.

On the final day, barista instructor Julius Valeriano discussed Barista 101 and demonstrated espresso calibration, grinder calibration, and steaming milk with latte art. The students, during this session, were able to make espresso and latte art.

Cafe Instructor Velayo also discussed cafe management, with participants then presenting their cafe business concept to the cafe instructors.

Velayo and his group are looking at the sustainability of the region’s coffee value chain. They advocate good information as a means of informing the public of the importance of the coffee industry.


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