Guild Esports has unveiled a three-year partnership with cryptocurrency exchange Bitstamp. The deal is worth a total of $6.1m (£4.5m). This is the biggest deal Guild has secured since launching in June 2020.
The sponsorship will grant Bitstamp numerous marketing and other rights. The crypto exchange will appear on Guild jerseys, on its social media platforms, and in other forms of online content. The companies aim to work together to develop distinctive projects that will attempt to “enhance the experience for Guild fans and Bitstamp customers.”
“We are delighted to welcome Bitstamp to Guild as an official cryptocurrency exchange partner. This will also allow us to deliver creative, high-quality content and a meaningful experience to our audience in a way that is authentic. for Guild and Bitstamps identities,” said Kal Hourd, Managing Director of Guild.
Bitstamp is one of the oldest cryptocurrency exchange companies in the world, founded in August 2011. It is very active in the gaming industry and is responsible for organizing several CS: GO tournaments and working in the blockchain gaming industry.
Guild joins the trend of esports organizations partnering with cryptocurrency exchange companies.
In 2021, TSM signed a 10-year deal with FTX worth $210 million. Since then, many organizations have bought into the rapidly growing crypto market. Ninjas in Pajamas launched an NFT collection in November 2021, while India-based Stalwart Esports made a name for itself by becoming the first organization to completely switch to cryptocurrencies.