Swedish e-commerce bank Juni exits beta with new identity and new products

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Digital bank

Juni, founded in 2020, went public in the summer of last year and quickly closed a $21.5 million Series A funding round.

Image source: e-commerce/Pexels.

Swedish neobank Juni, which targets e-commerce entrepreneurs, is coming out of beta today with a new brand identity and new product features.

Juni, founded in 2020, went public in the summer of last year and quickly closed a $21.5 million Series A funding round.

Prior to that, it raised $2 million ahead of its launch last month.

Juni says that by aggregating virtual cards, credit cards, accounting, analysts and digital advertising platforms, it can give entrepreneurs a clear view of their finances.

The Swedish fintech says amid booming e-commerce sales, which are expected to reach $7.4 billion by 2025, a dedicated bank for entrepreneurs is needed to scale their businesses.

As part of its release from beta, it is now launching US dollar accounts, complementing the sterling and euro accounts it already offers.

Additionally, it is bolstering its offering with an integration with Google Ads, which will provide entrepreneurs with spend tracking insights.

The Swedish fintech is also renewing its brand with a new website, a new logo and a new visual identity.

The promotion of its new features and identity will go through a creative campaign, called “Bye bye bank”, which runs on print and outdoor advertising channels.

“We know the challenges e-commerce entrepreneurs face because we’ve experienced the same headaches ourselves,” says Samir El-Sabini, co-founder and CEO of Juni.

“That’s why we founded Juni. We took those problems and turned them into product features, and we’re passionate about creating a new approach to finance.

“We want to give our customers the right integrations, features, and insights so they can make better business decisions and scale. This launch is an incredible proud moment for us and we are excited to continue our growth alongside our incredible customers.

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